How’s this for News!
Have you spent any time reading about the new advertising deal that may be made between Google and Yahoo? Well although there may be some hair lost before it’s over the possibilities seem to point to greater exposure to Profits Online for Marketers and Affiliate Advertisers.
Below Is The excerpt I saw lately that aroused my interest and I thought you should at least be aware of the implications.
This Is a response by Google to a very probing Question:
Why did we make this agreement? Quite simply, we think it is good for users, advertisers and publishers. By offering Google’s industry-leading technology to Yahoo, the whole system becomes more efficient, and everyone benefits:
Consumers will see more relevant ads when they are looking for information and browsing the Web. And with interoperability between IM services, users will have easier access to even more of their contacts.
Publishers currently in the Yahoo Publisher Network will benefit from Google’s advertising technology, potentially increasing the revenue they earn from their sites.
Advertisers will have new ways to reach their target customers online more efficiently.
We also think this is good for competition. The truth is, this kind of arrangement is commonplace in many industries, and it doesn’t foreclose robust competition. Toyota sells its hybrid technology to General Motors, even though they are the number one and number two car manufacturers globally. Canon provides laser printer engines for HP, despite also competing in the broader laser printer market.
Google and Yahoo will continue to be vigorous competitors, and that competition will help fuel innovation that is good for users.
It is important to say what this agreement is not:
This is not a merger. Rather, we are merely providing access to our advertising technology to Yahoo through our AdSense program.
This does not remove a competitor from the playing field. Yahoo will remain in the business of search and content advertising, which gives the company a continued incentive to keep improving and innovating. Even during this agreement, Yahoo! can use our technology as much or as little as it chooses.
This does not prevent Yahoo from making similar arrangements with others. This arrangement is not exclusive, meaning that Yahoo could enter into similar arrangements with other companies.
This does not increase Google’s share of search traffic. Yahoo will continue to run its own search engine and advertising programs, and the agreement will not increase Google’s share of search traffic.
This does not let Google raise prices for advertisers. Google does not set the prices manually for ads; rather, advertisers themselves determine prices through an ongoing competitive auction. We have found over years of research that an auction is by far the most efficient way to price search advertising and have no intention of changing that.
We have been in contact with regulators about this arrangement, and we expect to work closely with them to answer their questions about the transaction. Ultimately we believe that the efficiencies of this agreement will help preserve competition.
The Internet is a healthy, competitive environment where content creators, advertisers and users come together to access information, communicate and create new business opportunities. We think this deal extends these benefits–it’s good for users, advertisers and publishers and good for the industry.
Enough Said , Think we are in the right place at the right time? You Betcha!
Think seriously about your approach to online advertising, Now Is the time to get things set up or honed in
to do some serious business over the next decade. I have a launch coming soon look for it about the end of the year, It will put you in the “Bulls Eye”
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Authored by: Zisses Gregory
Related terms: Google Yahoo and Bing, Why is Google So Popular