How List Building Can Kill Your Business (And How To Avoid It)

http://trckrs.com/freereport/YouTube Interesting… everyone is telling you ‘the money is in the list’ yet here I am saying list building can kill your business. There are three main (and very common ways) that building your list can actually decrease your sales and ruin your reputation. Quantity, quality, and the way you monetize your list are 3 of the biggest factors with list building and if you don’t watch out what you’re doing, you might as well cancel your autoresponder account now and save your money.I am not trying to scare you into not building your list, as it’s one of the most important aspects of your Internet business, but you need to be absolutely careful on what you do. First off, you need to make sure you are not sending too many or too few emails to your list. Too many emails will cause an above average unsubscribe rate. Too many emails can be 3-5 per day, but some people, myself included, can send 1-2 emails daily and continually have people open emails and click links. The bigger issue is too few emails. If you’re serious about list building, you need to keep in touch with your subscribers or you will be wasting your time collecting names and emails. 3-5 emails per week is good enough to have people remember you but not get overwhelmed. The weekly newsletter is for people with huge lists or lazy people, and if you don’t have a huge list making you money, you don’t have the right to be lazy. Stay active and stay valuable, which leads into the next topic: quality.You absolutely cannot just send any old email out to your list. You don’t want to copy and paste affiliate sales emails into your autoresponder and hope for cash. You need to stand out from the crowd, especially if you’re using a list building system like many are. Create your own variations of the email at the very least. Provide valuable information that is going to help your subscribers and not what you want or think will help you.A quick tip is to replace the question, “How much money is sending this email going to make me?” with “How much is sending this email going to help my subscribers?” and you will notice a large increase in response and income over time when your list starts to trust and respect you more. Only recommend products and services you pay for, use, and would recommend to a friend if they needed what you had to offer.As far as monetization methods, you don’t want to do all this work for free. When list building, make sure you immediately offer a low cost, high value product when a new subscriber is added to your list. You need to recoup your advertising cost and the time spent to get that subscriber. After that, I don’t really recommend selling too much until they get to know you more. Have your list go around a central them and have your main product go along with that offer. You don’t want to be afraid to ask for the sale, but don’t burn out your list with twice a day sales messages either. The key to all of this list building stuff is tracking conversions. You should be split testing web forms, squeeze pages, email subject lines, and short copy versus long copy. Once you know how to track conversions, you will know where to spend your time, what emails make you the most money, and you will be able to develop your own smooth flowing and cash producing sales funnel which will be packed with value. A service like Aweber will let you do all of this plus email marketing and list building. If you don’t take quantity, quality, and monetization seriously, list building can kill your business. With that being said, take it seriously!Talk soon,-Gabriel Johansson

How List Building Can Kill Your Business (And How To Avoid It)
/>

7 Comments

  1. I simply want to say I am just beginner to blogs and seriously loved your web page. Likely I’m likely to bookmark your website . You definitely come with impressive writings. Cheers for sharing your blog.

Leave a Reply

Your email address will not be published.


*